In Bollywood, promotions have to be aggressive: Shankar

Director Shankar, who is currently busy with the ambitious 2.0, is someone who always prefers to keep details about his film a surprise for his audience, and that is something that has worked in his favour. Ask him about why his films are always shrouded in secrecy, and he says, ���Now, let me ask you something. You are going to see a film, but someone else has seen it before you.If they come to you and tell you the story, how will it be? It is the same logic.���
However, he adds that this logic works best in Kollywood, for in the Hindi film industry, there needs to be aggressive promotions. ���Ange adi adi nu adichikkanum��� promotion wise. The promotions have to be aggressive in Bollywood. Here, I want to surprise my audience. So, when a song from I released in Hindi, everyone back here was wondering why it wasn���t released in Tamil? At the end of the day, it is the producer���s call,��� he says. 2.0 stars Rajinikanth, Amy Jackson and Akshay Kumar, among other stars.